Rebecca LaPlaca Attia Portfolio
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  • About Rebecca
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​Learning Experience Design

  • Lead content development and instructional design (from concept to delivery) for curriculum, including standards-mapped textbooks, 10+ educator e-courses, school-wide event kits, product tutorials, and a 200+ cross-curricular lesson plan library.
  • User experience design for the iREdu product suite, including the Root Coding Robots, Create 3 Education Robot, iRobot Coding Apps and all supporting accessories.
  • Creative Brand development and maintenance, including product photos & videos, event booth design, web design, social media, client newsletters and more.
  • Design and facilitation of product trainings (both virtual and in-person), for educator teams and sales distribution partners
  • Co-Manage the iRobot Education Ambassador Program, an annual cohort of educators across the United States.
  • Collaborate with external partners for commissioned activity, competition, course and outreach design.
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Project Samples

Select project examples are listed below. Additional samples may be available upon request.
​Visit edu.irobot.com/curriculum or edu.irobot.com/learning-library to browse lesson plans.

Learn to Code Curriculum (Levels 1-3)

This made-for-classrooms curriculum is designed to fit seamlessly into your school year with over 75 scaffolded, hands-on, project-based activities. To view more details, visit: https://edu.irobot.com/curriculum​. More samples available on request.
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Adventure Pack Product Design

​Designed to accompany the Root Coding Robot and the 123 Coding App, these Adventure Mats include (1) themed fold-out whiteboard grid, (1) sheet of vinyl clings and (10) learn-to-code activities. For more details. visit: https://edu.irobot.com/shop/robot-accessories/root-adventure-pack?variant=268050. More samples available upon request.
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Cross-Curricular Learning Library

The iRobot Education Learning Library contains over 200 lesson plans, games, activities and other classroom resources spanning across 8 school subjects. Explore the learning library at edu.irobot.com/learning-library. Additional samples available.
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123 Coding App UX/UI Design

The 123 Coding App is the perfect digital tool for students and teachers looking to establish and practice beginner coding skills. With its flexible, level-up languages, projects can grow in complexity as the user's skillset strengthens. The cross-platform application is available on iOS, Android and Chrome. Visit code.irobot.com to try today!
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Family Coding Night Event Kits

With our out-of-the-box school coding event kits, student families come together to participate in intergenerational coding challenges designed for both beginners and advanced programmers. Inside the kits, we provide all of the materials needed from start to finish, including volunteer recruitment materials, email invitation templates, facilitator script/slides, and printable activity cards. To view more details, visit: https://edu.irobot.com/learning-library/family-engagement-challenge-pizza-party
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Finish the Story Series

This animated series challenges students to practice "coding comprehension" by using the 123 Coding App to create a solution program to a problem posed by a short story video.

Brand Identity

Serving as Creative Director for the iRobot Education, I worked to create, develop and maintain our education sub-brand. The resulting identity introduced child-friendly whimsy to the existing iRobot visual language.
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Miscellaneous Works

Explore snapshots of other projects completed with the Root Coding Robot. Additional details available upon request.
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  • Portfolio
  • About Rebecca